The essentials of the perfect corporate video production
It’s well-documented that we are in a world of swift communication and short attention spans, with the World Wide Web (WWW) being hugely responsible for this cultural change. This is something that you will need to acknowledge when you are looking to promote your company more effectively online – even more so when you are investing in corporate video production.
Just think of all of the ways in which a corporate video (or seven) could benefit your business. You could embed such a video into your homepage or blog posts to engage visitors in a way that just wouldn’t be possible with mere text and images, or even have it played on a screen in your company foyer or at a trade show.
That’s before you consider the vast range of potential subjects and formats for such a video, encompassing customer testimonials, staff interviews, tutorials, ‘behind the scenes’ features, industry news and so much more.
Choose SEO Local for exceptional promotional videos
Here at SEO Local, we know how much quality matters to your corporate video production. A shoddily-conceived and recorded video gives an aura of unprofessionalism and only damages your brand. It suggests that you just can’t be trusted to provide the customer with the best quality product or service.
That’s why we create only truly high quality corporate videos, encompassing all of the appropriate elements like motion graphics, infographics, voiceovers and HD, filmed with the professional-grade digital cinematography equipment of the renowned Red Digital Cinema Camera Company.
The thought process behind a great corporate video
However, like any good corporate video production company, we know that there’s so much more to the creation of the perfect video than some impressive effects and a slick presentation. That’s because you also need to truly engage your video’s viewers with the right messages and content.
Nor is making a great corporate video as simple as getting the camera out, recording some informative and relevant content and declaring it a wrap. Many sources have placed the average adult attention span at around two minutes, which is a good guideline for the length of your video.
But with Internet users quick to click that browser ‘back’ button if what they see doesn’t interest them, you’ve actually only got about 10-15 seconds to grab their attention. Talk to our video production experts at SEO Local today about how you can get people really watching your corporate videos and taking advantage of your company’s products and services in response.
