Making social posts and blogs central to your SEO
If you want to increase the chances of your company’s target clients learning of your company through the Internet, you should make sure that its website appears high on SERPs – that is, Search Engine Results Pages – when these people use Internet search engines to look for companies like yours. If, for example, you run a cake-making business in Manchester, you should make sure that search terms like “cake-making Manchester” will see your company’s website listed near the top of SERPs. In this blog post, we explain why you mustn’t overlook the importance of both blogs and social posts for helping to get ahead of the competition.
Go for interesting content, not keyword stuffing
One of the most important things you should do in order to raise your website’s rankings on SERPs and keep these rankings high is regularly add interesting new content. Here, we have to emphasise the words “interesting” and “new”. Though a blog can be a great tool for using to regularly add content to your website, you should make sure that the content of a blog on your website is not largely just stuffed with keywords that you want the website to rank highly for. This is because such content can lead to your website being downgraded in search engine rankings by Google. Instead, you should make sure that the blog posts use the appropriate keywords relatively sparingly while also providing genuinely useful information about what your company does.
Don’t overlook the potential of social media
Blog posts can be greatly useful in your SEO efforts because search engines will count each web page and blog post as individual pieces of content and so you can have more parts of your website appearing highly on SERPs. However, Google has revealed that its search results are also being increasingly influenced by social networking websites including Google+ and Facebook. The role of social media in SEO has been misunderstood or ignored by many businesses, so you can improve your own company’s position if you do have a good understanding of this role. Techniques that we would particularly recommend for enhancing SEO include accurately completing profiles – including keywords – on social media websites and sharing interesting content on all of the appropriate social networking websites, including Facebook, Twitter, LinkedIn and Google+.
